In As You Like It, one of Shakespeare's characters, Jacques, said:
"All the world's a stage,
And all the men and women merely players;
They have their exits and their entrances,
And one man in his time plays many parts,
His acts being seven ages."
Shakespeare was almost right. The world is not a stage it is a sales call. Even a newborn recognizes very quickly that crying outburst bring him food and attention. Any parent that has had children go through the "terrible two's"will testify to the fact that two year olds know that throwing temper tantrums brings rewards (i.e. getting what you want). This is a child's crude way of selling her/his point. This behavior continues throughout our lives as teenagers trying to be accepted, compromising with your parents and teachers, negotiating with your spouse and children and continue until the time we die. We are constantly in sales mode throughout life.
There is not one instance in our lives that we are not negotiating for something from someone. Everything we do in our lives is governed by how well we negotiate (or communicate) our position to get someone to do something for us that we need that they might not otherwise do for us. The problem, however, is that we are poor equipped with the basic selling skills necessary to win most of the negotiations that will be presented during our lifetime.
In all our of relationships business, personal, family, religious, and social we are constantly selling. I use the word "selling" in the sense that if the world is a sales call we are always, by definition, selling. In this competitive world refining and honing your communication skills or selling skills will help you advance in all areas of your life. The next time you are tyring to convince someone to do something or to get you something try using basic selling skills. Learning basic selling skills may help you effectively convey your wishes and have someone act on those desires. And see if this starts changing your life by getting all you ask for out of life.
Remember the world is a sales call.
